CASE STUDIES

anirbana

Anirvana Clinic

Anirvana Clinic stands as the private practice of Dr. Anirban Ghosh, a distinguished aesthetic surgeon with a wealth of experience in the field. Dr. Ghosh specializes in an array of treatments, including breast surgery, facial aesthetics, liposuction, rhinoplasty, lip augmentation, Gynecomastia and brachial plexus surgery. Revered as a true artist in his craft, Dr. Anirban Ghosh has garnered a clientele that is exceptionally satisfied.

The pivotal role that MFunL, earlier Digital Googly, plays in the triumph of Anirvana Clinic cannot be overstated. Approximately two years ago, Dr. Anirban Ghosh presented us with a situation. Despite establishing a well-equipped clinic, he lacked the knowledge of reaching out to potential patients and clients. In response, our team swiftly took action, recommending the optimization of his personal website. Within a short span, our impactful SEO strategies significantly expanded his outreach.

The pivotal role that MFunL, earlier Digital Googly, plays in the triumph of Anirvana Clinic cannot be overstated. Approximately two years ago, Dr. Anirban Ghosh presented us with a situation. Despite establishing a well-equipped clinic, he lacked the knowledge of reaching out to potential patients and clients. In response, our team swiftly took action, recommending the optimization of his personal website. Within a short span, our impactful SEO strategies significantly expanded his outreach.

Subsequently, we delved into the realm of PPC, taking charge of social media marketing for Anirvana Clinic. Presently, with our amalgamation of creativity, strategic intelligence and technological proficiency, Dr. Anirban Ghosh has emerged as one of the most sought-after surgeons. His social media presence serves as a testament to the remarkable work he undertakes and our ongoing efforts continue to connect him with a wider audience in need of his services.

Our Achievements Include

Cultivating a trusting relationship with a client of over two years.

Elevating social media success through relevant and impactful content.

Attaining overall business growth through the effective utilization of SEO and PPC.

Extending the reach of Anirvana Clinic beyond India, gaining popularity in Bangladesh.

Demonstrating credibility, leading to a noteworthy increase in marketing investment by over 10% within two years.


Hindusthan Soap & South East Chemicals

Hindusthan Soap & South East Chemicals stands as a pioneering soap and detergent manufacturer in Jharkhand, extending its reach to West Bengal and parts of Orissa. Established in 1949 by the visionary Late Shibu Ranjan Khan, the company initially introduced Bottle Brand Bati Soap to empower villagers in Chakulia. Evolving into a commercial entity in 1957, Mr. Khan expanded the enterprise in 1980, diversifying into toilet soap, phenyl and glycerol soap. In 1992, South East Chemicals emerged as a renowned detergent powder manufacturer. Beyond business, the late entrepreneur's legacy includes educational institutions and agricultural ventures, embodying a commitment to community upliftment.

superpower

When Hindusthan Soap & South East Chemicals approached us, the company did not have an online presence at all. The situation was complicated, because in this era of digitization, going ahead is almost impossible without having a prominent digital credibility. So, the journey of MFunL started from scratch, which means we had to take small and careful steps.

The first step was to build a relevant and responsive website that was also optimized. As soon as there was a decent response, the company shifted base completely from ATL marketing to digital marketing with our help and also trusted us with social media management and ORM that we are still doing. After working together for over 6 years, the company has a noteworthy online presence and higher sales than ever.

Our Achievements Include

Client retention for over 6 years showcasing incredible loyalty and transparency.

Created significant brand awareness and achieved higher engagement rate.

Achieved record sales rate growth on Big Basket.

Showed incredible overall growth which encouraged the client to increase budget by almost 10%.


siti cinema

SITI Cinema

A renowned name in the Bengali entertainment industry, SITI Cinema is a channel that offers the audience the latest news and updates from Tollywood. There are other branches of SITI Cinema including S News and Tubers that are dedicated to other purposes. For example, S News, as the name suggests, is a channel that broadcasts news content exclusively. On the other hand Tubers is a platform for budding YouTubers who want to showcase their content, but lack access to the right platform.

Around 6 years back, SITI Cinema was already a successful name, but did not have a digital presence which was the real need of the hour. That’s when MFunL, earlier Digital Googly stepped into the picture and took up the responsibility of giving them a well-deserved digital identity starting with a YouTube channel and a Facebook account. Within a couple of months, there was so much response that we moved to Instagram marketing as well, all thanks to our impactful social media growth strategies.

Our Achievements Include

Client retention for over 6 years showcasing incredible loyalty and transparency.

Created significant brand awareness and achieved higher engagement rate.

A massive shift that is currently touching a YouTube subscriber base of 2 Million+.

We have grown significantly from base zero to 436K and 61.6K followers on Facebook and Instagram respectively.

With impactful content and social media strategy suggestions, there is substantial growth of S News (YT-41.4K Subs, FB- 20K followers, Insta- 7.2K followers) and Tubers (YT- 1.7K subs) within just 2 years.


Koushik Acharya

Dr. Koushik Acharya, a renowned astrologer based in Kolkata, possesses extensive knowledge in astrology, offering solutions to diverse issues. With expertise in marriage counseling, job matters, vastu, legal cases, education, depression relief and financial problems, he has gained respect as one of India's top astrologers. Dr. Acharya has earned a reputation for providing effective and reliable insights, making him a trusted figure for those seeking guidance in astrology. His commitment to continual learning and valuable research has further solidified his esteemed position in the field. With over two years of collaboration, Dr. Koushik Acharya, a prominent astrologer based in Kolkata, sought the expertise of MFunL to address lead generation challenges in the astrology market.

koushik

Since market analysis is a tricky factor, he faced difficulties in reaching a wider audience. So, we took up the responsibility and started with a comprehensive digital strategy. Our team first revamped Dr. Acharya's website and subsequently leveraged social media platforms, including Facebook, Instagram and YouTube, to enhance his online presence. Recognizing the potential of Google AdWords, it was identified as the next avenue for expanding reach.

Within a short period, Dr. Acharya experienced a surge in responses across social media channels. His Facebook, Instagram and YouTube accounts garnered substantial engagement, showcasing the effectiveness of MFunL's strategies. Impressed with the outcomes, Dr. Acharya not only continued his association but also referred two high-profile clients, namely Friends TV and Agun Pakhi.

Originating from West Bengal, Dr. Acharya's services extended to Bangladesh, where several people are eagerly waiting to consult him. The trust developed between MFunL and Dr. Achariya led to the exploration of additional ventures, with the possibility of venturing into Google AdWords.

Our Achievements Include

Achieved significant brand awareness and a higher engagement rate, contributing to a positive presence.

The YouTube subscriber base grew to an impressive 70K, along with 63K followers on Facebook.

Beyond the primary astrology services, Dr. Achariya's trust in MFunL extended to additional ventures (Friends TV and Agun Pakhi), marking a diversified and successful partnership.


suvadip

Dr. Suvadip Chakrabarti

Dr. Suvadip Chakrabarti, MCh (Surgical Oncology), stands as a leading Surgical Oncologist in Kolkata, India. With extensive experience and notable positions at prestigious institutions, his journey is marked by a commitment to combating cancer. MFunL ventured out on a digital transformation journey with Dr. Chakrabarti, focusing on building his online presence and leveraging digital strategies.

Dr. Suvadip Chakrabarti's impactful career includes establishing the Department of Surgical Oncology at R.D. Gardi Medical College, Ujjain, and contributing as an Attending Consultant in Rajiv Gandhi Cancer and Research Institute, New Delhi. Notably, he served as the Head of Department of Surgical Oncology at ESI Hospital, Sealdah and later as the Chief of Surgical Oncology Services at AMRI Mukundapur. Presently, he serves as a Consultant at Surgical Oncology at Apollo Gleneagles Cancer Institute, Kolkata.

Dr. Chakrabarti faced the need for increased visibility and patient reach in the competitive medical field. MFunL, initiated a comprehensive digital strategy, focusing on website development, SEO and social media management. A responsive website was developed, optimizing it for search engines. The transition from traditional to digital marketing was facilitated, including social media management and online reputation management (ORM).

The success of the digital transformation has encouraged Dr. Chakrabarti to explore further ventures, including potential expansion and increased digital marketing budgets.

In conclusion, the collaboration between Dr. Suvadip Chakrabarti and MFunL demonstrates the effective integration of digital strategies, leading to increased visibility, patient trust and overall growth in the competitive field of Surgical Oncology.

Our Achievements Include

Dr. Chakrabarti's association with MFunL spans over 6 years, showcasing trust and loyalty.

Authenticity and transparency were successfully maintained through positive online reviews and patient testimonials.

Significant online presence and engagement rates were achieved, elevating Dr. Chakrabarti's profile as a renowned surgical oncologist specializing in open surgeries.

The digital transformation led to increased patient inquiries and appointments, translating into higher sales for Dr. Chakrabarti's services.

Satisfied with our digital marketing services, Dr. Chakrabarti referred MFunL to over 25 other clients with whom we have collaborated over the years.